Some people think automation is the spawn of the devil.

Okay maybe not, but they don't agree with it at all.

Others think there is an in-between stance on the topic and others think you should automate everything.

Which should you do? Scroll down to the video or the transcript and find out which works best for you, your business, and your situation.

Video:

To Automate Or Not To Automate from Tracey Hausel on Vimeo.

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Automation Transcript

Hey, everyone, this is Tracey from traceyhausel.com and today I want to talk about automation. There are good reasons, pros and cons on both sides of the aisle.

For overall summary from me it all comes down to if it needs to be your voice, you need to do it. If it's not going to happen, if you don't automate it, then you'd want to do it. That's my two overall looks at it.

Cons of Automation

First, let's talk about the cons. Okay, if you schedule all of your social media content you may do a set it and forget it and actually go back in and forget to go back in and check to see if people engaged in it.

That's a hazard of doing that, it really is. Another thing is a third party schedule like Hootsuite or whatever, a lot of times those schedulers aren't looked as, they're not banned by social media companies per se but you may not have a higher ranking. If you post it yourself especially on Facebook it's probably going to do better than if you post it via third party.

Now if you have a page, Facebook does allow you to schedule I assume since they allow it that they're okay with it. And a lot of times when people engage with your stuff they might expect you to come back right away, that [inaudible 00:01:39] shows up now so not everyone notices those little via whatevers, via Hootsuite, via Buffer, whatever it is and they may wonder why you're not talking back to them.

Pros of Automation

Okay, the pros. It does help you save time. It does allow you post content when you're somewhere else especially if you have a job. If you're working during a time that you found that people engage most of the content, you obviously can't do it from your job. Well, maybe some of you can but most can't. You could also like I just said in a way, you can also find out when people read your stuff the most and post at that time. Scheduling allows you to do that.

And I might add, this is me, if you forget to post something … for example, if I schedule posts on Facebook on my page, I may forget to share them to my profile. So what I've done is I've done, if this, then that, IFFT. What that does is I've got it set up to share. They have what's called recipes and one is sharing from your page to your profile so I have that setup. Most days it works because I know me. Especially if I've scheduled it I'm going to forget to share it. I know my history.

Recommendations to Automate

All right, so, but if you're going to do it, this is how you should do it. Don't just upload one thing and blast it everywhere and not personalize it to the community.

Facebook expects things differently than Twitter and Twitter is different than Instagram. They're all different so if you're going to schedule it, you got to keep that in mind. You just can't go boom. You're going to have to tailor it for each media platform and make sure you go back and engage with your content.

I meant I can be guilty with this, months on the networks I don't hang out as a rule but it's important that you do that. Okay, so that's my thoughts on why you should or should not automate.

Some people think you should always post everything but I know me and it'll never get posted in some cases if I don't automate some of it.

One thing I will never automate for me is my voice. There's only one of me. I'm sure a lot of people are grateful for that but if I need my voice there and I need to speak, I can't outsource that. I just can't. It's me.

All right, I hope you enjoyed that. Go to my blog, traceyhausel.com, upper right-hand corner. Put your name and best email in to get more free training and tips, not only these kinds of things but also on time management, focusing, marketing, business, all kinds of stuff. If you need to know what to do every day in your business, go to traceyhausel.com/dmo. Have a great day. Bye-bye.

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Skype: traceyhausel
Email: Tracey@TraceyLHausel.com
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